Privacy Policy - FOLIX

Last updated: May 14, 2026

The website operator Snir Ankri, Authorized Dealer No. 311140362 (hereinafter: "the Company"), which operates the website folixil.co.il (hereinafter: "the Website"), respects the privacy of website users and is committed to protecting their personal information. This Privacy Policy describes what information is collected from users, how it is used, and how it is stored, in accordance with the Protection of Privacy Law, 5741-1981.

Use of the Website and/or making a purchase constitutes agreement to this Privacy Policy.

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1. What information do we collect

When using the Website and/or making a purchase, we may collect the following types of information:

1.1. Information you provide to us voluntarily:

• First name and last name
• Residential address / Shipping address
• Phone number
• Email address
• Payment details (processed directly by the clearing company - not stored on the Company's servers)
• Information you provide in the personal diagnosis on the website (such as hair type, scalp condition, etc.)
• Correspondence with customer service

1.2. Information collected automatically when using the Website:

• IP address
• Device type, operating system, and browser
• Pages you visited, time spent, and source of arrival to the website
• Purchase history, items you viewed or added to your cart
• Cookies and similar tracking technologies

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2. Why we use the information

The collected information is used for the following purposes:

• Order fulfillment and delivery: payment processing, product packaging, and shipping to you
• Customer service: responding to inquiries, handling issues, and returns
• Personalization: displaying relevant product recommendations
• Marketing (subject to your consent): sending promotions, newsletters, and product updates via email / SMS / WhatsApp
• Website improvement: analyzing user behavior for optimization and improving user experience
• Paid advertising: displaying customized ads on social networks (Meta, TikTok) and Google
• Compliance with legal obligations: complying with legal requirements, managing accounting records, responding to authorities
• Fraud prevention: identifying misuse and suspicious activity

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3. Sharing information with third parties

We do not sell or transfer your information to third parties not related to the Website's activity. However, we may share information with the following parties, solely for the purpose of providing the service:

• Shopify - the e-commerce platform on which the Website operates (hosting, clearing, order management)
• Clearing company - solely for payment processing (credit card details are not stored with us)
• Shipping company - to receive name, address, and phone number for delivery
• Email providers (such as Klaviyo, Mailchimp) - for sending emails and updates
• Advertising and analytics providers (Meta / Google / TikTok) - aggregated and anonymous information for advertising and measurement
• Authorized authorities - if required by law, court order, or police investigation

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4. Cookies and tracking technologies

The Website uses cookies for the following purposes:

• Saving your shopping cart
• Identifying returning users and saving their preferences
• Measuring performance and analyzing traffic (Google Analytics, Meta Pixel)
• Displaying customized advertising

You can block or delete cookies through your browser settings. Please note that blocking cookies may impair some of the Website's functions.

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5. Information security

5.1. We take reasonable and accepted industry security measures to protect the information, including SSL encryption, secure connection for clearing and Shopify, and access control to the information.

5.2. However, it should be noted that no online system is 100% secure. We recommend not sending sensitive information through insecure channels (such as unencrypted email).

5.3. In the event of an information security incident that may harm users, we will act in accordance with the provisions of the law and notify the Privacy Protection Authority and affected users, as required.

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6. Information retention

6.1. The information will be stored by us for the period required to provide the service, and to fulfill our legal obligations (including bookkeeping obligations under tax laws).

6.2. Information on orders and invoices will be stored for at least 7 years, as required by law.

6.3. Marketing information will be stored until you request its removal from the mailing list.

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7. Your rights under the law

7.1. Right of access: You can contact us and request to review the information stored about you.

7.2. Right to rectification: If you find that the information is incorrect, incomplete, or outdated - you can request its correction.

7.3. Right to erasure / removal from database: You can request to remove your details from the customer database, subject to our legal obligations to retain certain information (for example, invoices).

7.4. Removal from mailing list: You can unsubscribe from mailing lists at any time by clicking "unsubscribe" at the bottom of any email, or by contacting us.

For any request regarding your rights, please contact us using the details in section 10 below.

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8. Minors

The Website is not intended for minors under the age of 18, and we do not knowingly collect personal information from minors. If you notice that you have provided us with information about a minor - please contact us immediately and we will act to delete it.

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9. Changes to the Privacy Policy

We may update this policy from time to time. The updated version will always be published on this page, along with the last update date.

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10. Contact Us

For any questions, requests, or complaints regarding the Privacy Policy:

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Snir Ankri | Authorized Dealer 311140362 | FOLIX | folixil.co.il